4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.

Performing a Public Records Search For Ohio

With one of the largest universities in the world and an incredible amount of diversity, Ohio is a wonderful place to live and a great place to request vital records. The founding fathers here understand how important it is to keep government open and honest and the laws on the books here are aimed at keeping things that way. According to state law, records requests have to be filled in a reasonable period of time and the requesting party can determine the medium in which records are delivered.

There is also strict word in the law that helps to keep costs down so that everyone can request copies of vital records. According to the state website, vital records cost $ 16.50 per copy and can be sent anywhere in the United States. All records requests in the state of Ohio go through the capital in Columbus. Corporate trademark records, sales tax records, hunting and fishing license records and more are all located in the state capital, which is also the location for Ohio State University.

Currently, there is no state-managed online database governing vital records in Ohio. Much has been made recently in the state media about the creation of such a database since other states have had them up and running for years. With Ohio's population of over 11 and a half million people, it is understandable why such a database has not been put online, but once it is, ordering records from the Buckeye State will be easier than ever.

You can still retrieve a record online from the state of Ohio when you use Records Project. Tap into the most powerful public records database on the Internet when you use the Records Project to locate and order the public records you need. Do not go another day without the records you need to make your life complete; order today

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on significantly from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Although the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.

More institutions and businesses now take advantage of Twitter. Although the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.

Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest events. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What's more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover while keeping the advertising budget low.

In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive through the year.

Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, although you will need to ensure that you upload videos that are informative, interesting, and fun.

It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would've dropped in ranking over time.

Email marketing still has a place in today's world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.

To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personal approaches are the best way of ensuring continuous profit in the months ahead.

Telecommunications, the Next Generation

Irrespective of the geographical size of the country and its population, the telecommunications industry is likewise imperative for the financial system of any country as well the interests of the citizens living there. Formerly, the telecommunications sector comprried of the conventional landline telephone and television cable networks. At present, cellular phone services, Internet broadband networks, General Packet Radio Service and satellite television systems are the additional services which fall in the category of telecommunication.

Due to the advancement of technology in the telecommunication engineering, the globe is absolutely linked together. People from different parts of the world not only correspond very straightforwardly with each other, but they can also share boundless information with each other with the application of cell phones, internet and GPRS.

The telecommunication sector can be roughly divided into two divisions. First is the wired telecommunication and the other is the wireless telecommunication. Wireless telecommunication is the newest technology which is most preferred by people these days due to its simplicity and mobility.

The regular wired landlines telephones, wired television cable networks and wired internet connections are the prime models of wired telecommunication products. On the other hand, cellular phones, wireless internet connections like Wi-Fi technology and General Packet Radio Service are the significant instances of wireless telecommunication systems.

In wireless communication, the data is transferred from the basic source to the device users with the aid of radio towers. Cellular phones are the devices which have achieved recognition among people more rapidly than any other device of wireless communication.